Marketers, Think You've Mastered Social? Think Again

With key players in the industry talking about the death of "social business," due to a lack of buy-in from the C-Suite, I keep thinking, what? We are still at the very tip of the iceberg. And while Chris Heuer makes very good, well-thought out arguments as to why the buy-in isn't happening, the reality is that anyone who isn't buying-in and thinks his or her company has social already sorted out isn't seeing the full potential. Let me point out just a handful of ways that we're not anywhere clo...